Viacom-MTV Networks

Maintained a schedule involving hundreds of manpower hours per week (with tens of millions of registered users) at peak activity levels, including moderation services as well as blog content writing and social media-based user outreach

Acacia Blue

Consulting on content, design and web development for the financial services organization


National Geographic

Provider of Jerusalem travel articles for books produced by England-based publishers Toucan Books, management of content database for series of mobile travel guides produced by Israel-based developers Personal Explorer / GuideU



Upstart Ideas

Consulting on conversion optimization, content management best practices and search engine optimization


Dow Jones

Overseeing data migration with thousands of entries from several systems to a new content database, including fact checking and editing descriptions of investment opportunities

Young Presidents’ Organization

Developing content for the official website of the Young Presidents’ Organization


Overseeing the community toolbar startup’s operations in social media, including blogger outreach, timely promotional campaigns, content generation and management of a family of verticals




Zagat Survey

Oversaw the brand’s first-ever foray into social media, including social bookmarking, timely promotional campaigns and content generation

The Daily

Management of the customer service and brand monitoring team for the first-ever iPad-only newspaper


UGO Networks

Provided original content and content strategy consulting services for the veteran geek-targeting website


Abe’s Market

Content production, SEO, marketing and social media consultation for e-commerce site with natural products

Matt Beynon Rees

Project consulting for launch of personal blog and ongoing social media outreach efforts for award-winning and best-selling mystery novelist




Management of social media presences and content management system, consistently earning top draw badges as a leading non-profit YouTube presence


Overseeing unprecedented web presence for the city of Jerusalem, including comprehensive culture and tourism guides, event listings, dynamic articles, e-commerce implementation and promotional campaigns for advertisers

Office of the President of Israel

Project management, writing and editing of print materials for the Facing Tomorrow Presidential Conference

Municipality of Jerusalem

Project management, writing and editing of print materials for welcoming tourists to the city of Jerusalem

Israel’s Ministry of Tourism

Project management, writing and editing of print materials on the occasion of Pope Benedict XVI’s visit to Israel in the spring of 2009



Consolidation of content from several sources into cohesive new web presence for the world’s second-largest regular sporting event, consulting on social media promotion strategies

Tel Aviv University iMBA

Management of social media presences, audience outreach and coordination among student body and faculty to promote the English-language international business program

Maxwell School of Citizenship & Public Affairs at Syracuse University

Website consulting on user experience and search engine optimization

Managed for Mimi

Product development, project management, client service operations and marketing for the turnkey content marketing subscription service

Israel Booking Network

Development, optimization, management and marketing for the family of tourism-themed e-commerce properties

Shalom Israel Tours

Dynamic content generation for the leading international tourism website

Canadian Tire

24/7 seasonal moderation of user-generated content for a crowdsourced holiday lighting installation in Toronto’s Union Station

Hands Across America

Social media marketing for the United Support of Artists for Africa’s charity organization, on the occasion of its 25th anniversary